Business as usual - HMV

Call it a sabbatical.

So these HMV ads. The ones advertising the DVDs, the Alan Carr one first, then the Lee Evans one, then, oh haha, wasn't Peter Kay funny 4 years ago I remember him? Have we all seen them? Good.
Then you'll probably agree that, given the choice between being given those DVDs for Christmas, and having them slowly shoved inside your aperture, you, like any sane and rational person, would probably choose the anal torture. Right? Good. Anyone who buys one of those DVDs for me from now on forfeits the right to be called a loved one. I'd probably, upon unwrapping it, punch them square in the mouth. Maybe that's just me... oh it's not? Brilliant! I can rest easy.

Anyway, this advert came on, and I was foaming at the mouth and breathing fire, as per, when my friend pointing something out to me.

Shit needs selling.

And it's obvious when you think about it, isn't it? The reason you never see anything you want on an advert, is because if you wanted it they wouldn't need to advertise it. They don't advertise things that sell, 'cos guess what? They're already selling! Instead, they advertise all the unpopular shit. Maybe that's why adverts are so distasteful to me: staring for 5 minutes at a load of stuff that I don't want to buy isn't exactly my idea of a good time. And, it might just be me, but these adverts seem to be breeding. More and more of them, filling my valuable viewing space with "content".

An example: I was watching Charlie Brooker's Black Mirror yesterday (excellent, watch it), and, it could just have been the pace of the show, I wasn't sure, but it felt like there was an advert break every 5 minutes. Barely anything had happened before a man popped up to tell me how buying Nintendo games saved his family from a love-free Christmas. When did this happen? Was there a memo?

Maybe I've just been watching stuff online for too long, but I can't help feeling like TV has changed recently, and not at all for the better. More adverts means less time in which to put beautiful shows like Black Mirror, which, if anything, say exactly what I want to about adverts, but far more eloquently and succinctly. Still, at least someone is getting the point out there,
'cos god knows I won't advertise this shit...